Bing is one of the leading search engines in the community and has been rising consistently for the past few years. And Bing SEO lets Bing Search Engines’ web pages get higher rankings. Search engines are nothing but a method for searching to navigate to different web pages relevant to the query needed.
It performed exceptionally well and was known as an effective engine to search for something. This is the reason for the acquisition of a large number of internet users. Although it’s still a long way to go in the field, this can be called a wonderful start.
As everybody is aware of the underlying principle of search engines, it is time to explore Search Engine Optimization. SEO refers to optimizing the overall content output to rate it higher than the search results processed by different search engines. Similarly, Bing SEO is the strategy that Bing inherited to have better rankings.
Some Facts About Bing
1. Windows Devices Power Bing
Microsoft, no wonder, is a tech giant. There are more than 1.5 billion Windows-powered computers currently, with more than 900 million using Windows 10. And that number is increasing rapidly, especially in the office, where Windows is powered by most devices. In fact, right now, you’re probably reading this on a Windows computer. The scope of Microsoft is not unexpected.
Now, a search engine called Bing is also owned by Microsoft. Predictably, all these Windows 10 devices also direct a lot of traffic to their search engine.
Maybe the Bing logo is not plastered all over your PC, but the search bar in your computer’s bottom corner is a fast track to Bing. Ask Cortana a comment, and she’ll be glad to be Bing for you. From the lock screen, those searches? It’s all Bing!
2. Cortana Is Powered by Bing
Cortana (voice assistant from Window) is wired into all the Windows ware, and it should not be shocking that inside the Microsoft family of Bing, Cortana continues her voice hunt. Currently, via the Windows 10 taskbar, Cortana is responsible for 25 percent of all searches.
But from another household name: Alexa, Bing gets a lot of searches. That’s right, Alexa from Amazon is putting Bing in 100 million households! That number is only expected to rise when Alexa becomes the voice assistant of choice for the Facebook Portal, too.
3. Bing Offers Results For Prominent Placements In E-Commerce
In order to start shopping, many people turn to google, but neither Google nor Bing search owns an online e-commerce monopoly. You need more than just a quest to be found online. That’s also why Microsoft has collaborated with big sites for e-commerce such as Amazon, OfferUp, and GumTree.
As a consequence, far more than a third of all online shopping searches are done by Bing. These viewers are strongly active outside of the search result page of Bing. Within their shopping strategies across various markets on Bing, brands aiming to target these markets have found results.
4. International Audiences
The United States definitely has the most Bing searchers, but worldwide, the difference is increasingly narrowing. More searches are powered by Bing than ever before, with the introduction of Windows 10. Almost a quarter of all laptop searches are powered by Bing in the United Kingdom. In Canada, Bing accounts for 22% of desktop searches. And Bing is beginning to see a large 16 percent of their searches powered by Bing, also in Australia.
Bing and Google – Comparative Analysis
There is no denying that Google has always dominated every stage of the online industry. There have been some hypotheses that state that, in terms of competitiveness, it is difficult to beat Google.
In order to gain a following over time, the mega-company has never struggled to carry out new and updated features. In addition, to blot out the market for their brand, they are acquiring more sectors in the industry.
As a consequence, Bing is not known to most people, although it is the second most popular search engine after Google. The monopoly, though, lies in Google’s hands, and they are not considering letting it go anytime soon. This poses a debatable question of whether, in terms of certain requirements, Bing may outshine Google.
It is, therefore, time to compare both search engines with a few parameters as mentioned below—
1. Speed
Regardless of whether it is a search engine or some other online tool, it is a popular practice to favor the quickest in the industry.
Users are often searching for fast ways to enhance the overall pace of their query, especially when there are a lot of queries to manage. This is where no search engine is able to equal Google’s speed.
When compared to the most used search engine, even Bing has to suffer a substantial latency. Thus, for users searching for fast and quick responses, Google is the focus.
2. Search Recommendation
Do some people ask if a search engine decides what they’re going to search for without ever entering the whole sentence? This functionality is called recommendations for autocomplete or scan.
The key motive of this strategy is to have some of the most searched queries equivalent to the one someone is searching for. Talking about Google, only four autocomplete recommendations are given to users.
On the other hand, Bing makes it easy for users to select from eight search recommendations. This is where Bing in the competition has got the point ahead.
3. Image Results
Images are one of the main components of the returns that each search engine generates. They have a clearer interpretation of the particular search queries, and users, hence, prefer a comprehensive section of the image.
If there is a contrast between the two search engines on their image viewing capabilities, there is not much difference. The rest of the variables remain exactly the same, while their picture structure varies from each other. Hence, in this situation, there is no comparison between them.
4. Shopping Suggestions
For many manufacturers, online shopping has emerged as a profitable sector. It was also simpler for buyers to purchase things so they could buy stuff sitting in their houses.
Besides looking specifically for a particular object, consumers are often drawn to enticing tips & SEO Growth Hacks. In addition, after examining the previous search records, nothing could be easier than offering better shopping advice.
In optimizing the shopping results presented to the customer, Google is marginally better than Bing. Consequently, this is why Google is favored in this case over Bing.
5. Bing Hits Different Audiences
While Bing may earn 36% of the US search market share on desktops across all industries, Bing is an even greater player in some industries. While many Bing users use Bing on their work machines, we see that 44% of all paying search clicks relating to business and finance occur on the Bing Search Network.
Similarly, consumers are more likely to ultimately search across platforms and across networks and search on Bing in verticals that also take a longer period to study a transaction such as an automobile (40 percent), real estate (39 percent), and travel (37 percent).
Tips To Improve Bing SEO
As both Google and Bing have already been compared in the above parts depending on many criteria, it is not easy to choose one.
Several approaches, though, will serve to create more views on the website from the Bing search engine. Bloggers may be aware of the fact that a higher SEO score leads to the website becoming more popular with users.
It is fair to state that everybody wants to be at the top of the search engine rankings. Therefore, below are some of the Bing SEO tips collected that will boost the ranking of the SEO optimized content available on the website.
1. List on Bing Places
Users often tend to do everything to enhance their Bing SEO, but they fail to get the desired results. The common reason behind this can be ignorance of asserting to list it on Bing Places on the website.
This platform provides a special view of the website, similar to Google My Business, which will improve the local ranking of the content. In addition, as Bing takes these rankings into account, it also maintains a recognizable position in the Facebook rankings.
2. Popular Keywords
Keywords play an important role in assessing a website’s total SEO ranking. Without making it clear, it is advised to use some of the most searched keywords in the content.
This will allow Bing SEO’s algorithm to support the content in the search results. Please prevent the use of long keywords as they can adversely backfire on the rankings.
Moreover, it can increase the SEO score by modifying the URL slag, initial text, or subheadings as per necessity.
3. Stay Socially Active
There is nothing unusual to think that social media plays a vital role in enhancing the viewing of the website. To increase SEO, particularly in Bing, users should have a strong social impact over multiple platforms.
The search engine tracks the popularity of social media content and then controls the same trend on its own search engine. Ensure the target audience for the content posted as it will provide more social media presence.
4. Create Quality Content
There is no rocket science in understanding the reality that more views will be generated by good content. As the search engine automatically detects popular content, it becomes an essential component of raising the Bing SEO score to the limits.
The priority over quantity should therefore be quality, as it will attract more audiences. To keep viewers sticking to the website, a typical blog or article of no more than 2,500 words is enough.
Long, unnecessary posts will decrease user engagement, which ultimately leads to the loss of viewers.
5. Internal Links
In addition, there is a significant effect on evaluating the Bing SEO score for the website from internal links. Internal links lead to the inclusion of a similar website which is present on the same website as well.
It is also found that a specific website post often draws a massive following and becomes popular. It is the right time to use this chance to draw other posts to a similar attraction. Making sure that many web pages are linked with the aid of internal links.
6. Backlinks
If someone is not aware of backlinks, the web pages that are connected to the content are referred to as backlinks. The overall quality of the content published by the user is further improved by these websites.
Although in recognizing these backlinks hidden in the content, Bing is slightly weak, it is still recommended to use them where necessary. It can be the perfect choice for backlinking the projects if there is a parent site related to the web page.
7. Bing Webmaster Tools
For a specific content style, there are hundreds of matching keywords and backlinks available. Finding every source and including it on the web page is a hard task.
Registering on Bing Webmaster tools is the most efficient method to do the same. Users only need to register the website on the previously created business email account. This will assist Bing to precisely understand and rank the content accordingly.
Conclusion
Both the major and minor information relevant to the subject have been combined in this entire Bing SEO guide. With careful review and research of the new developments in the online culture, all is explained.
Several approaches were extensively investigated and hence found to be successful in improving the overall efficiency of the website. When working with search engines, there is nothing concrete.
The only thing that matters is service consistency and how good it is to compete with other community websites. It is necessary to create through the content a relationship with the viewers.
Any savvy marketer will find it a good idea to get in on all market shares. Even though Bing is comparatively used by a lower percentage of users, you’re still looking at a potential audience numbering in the millions.